AI marketing consultant · Fintech & B2B
I help fintech leaders turn AI into a marketing advantage
Fifteen years running marketing for fintech companies taught me one thing: strategy beats tools, every time. I work with CEOs and marketing leaders to build AI-powered marketing that actually ships — without losing the judgment that makes it work.
30 minutes, no pitch. You leave with an honest read on where AI pays off in your marketing.
15+
years leading B2B and fintech marketing
CMO
at multiple regulated Forex brokers
Speaker
at fintech and marketing events across Europe
How I help
Three ways we can
work together
Most fintech marketing teams are experimenting with AI. Very few have turned it into an advantage. The gap is never the tools — it's strategy, workflow, and judgment. That's where I come in.
01
AI marketing strategy
A clear-eyed audit of where AI genuinely pays off in your marketing — and where it doesn't. You get a prioritised roadmap built for a regulated fintech environment, not vendor hype.
02
Team enablement
Hands-on training built around your team's actual work. People leave with AI workflows they use the next morning — content, campaigns, reporting — with your compliance realities baked in.
03
Executive positioning
Your buyers research you before they call you. I help founders and CMOs build a point of view worth following — on LinkedIn, on stage, and in the AI answers your market now reads first.
About
I've sat in your chair.
That's the difference.
I'm not a consultant who discovered marketing last year, or a marketer who discovered AI last month. I've spent 15+ years inside B2B and fintech companies — as CMO at multiple forex brokers in Cyprus.
That means I know what it's like to own a number, defend a budget, and answer to a board. When I recommend an AI workflow, it's because I've run it inside a real marketing team, under real compliance constraints — not because it demos well.
My view on AI is simple: it should support human decisions, never replace them. The teams winning right now aren't the ones with the most tools. They're the ones whose leaders understand where AI creates leverage and where human judgment is the moat.
Speaking
AI and marketing,
explained for operators
I speak at fintech and marketing events across Cyprus and Europe on how real teams put AI to work — practical, honest, and grounded in what I run day to day. If you want that conversation on your stage or inside your company, let's talk.
AI beyond the pilot
Why most AI marketing initiatives stall, and how operators get them into production.
Marketing in regulated fintech
Building AI workflows that move fast without breaking compliance.
The one-person marketing team
What AI-augmented teams look like, and what it means for how you hire and lead.
What people say
Kind words from
people I've worked with
“Vince helped us move beyond disconnected AI experiments and build a marketing roadmap grounded in our commercial priorities, compliance requirements, and the way our team actually works.”
“The sessions gave our team a practical way to use AI with more confidence and consistency. We left with clear workflows, stronger judgment, and a shared standard for what good looks like.”
“Vince brought structure and clarity to our executive positioning. He helped turn our experience into a sharper point of view that feels credible, distinctive, and genuinely useful to the market.”
Let's talk
Wondering where AI fits
in your marketing?
Book a 30-minute strategy call. No deck, no pitch — just an honest conversation about where you are, where AI genuinely helps, and whether I'm the right person to get you there. If I'm not, I'll tell you.
hello@decastromedia.agency · Based in Cyprus, working across Europe